Conversion measurement for cannabis brands.

Purchase and Conversion Tracking

Conversion tracking allows you to assess the effectiveness of your advertising campaigns by tracking the actions taken by people after interacting with your ads.

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Active Visitors
142,869
+24.7%
Actual
Projected
Dispensaries Sold
12,296
+11.9%
Individual
Team
Enterprise

These conversion events not only allow you to report on campaign performance, but can also be used to improve ad targeting and optimization.

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The New FS.M Pixel

We have recently made a series of improvements to our conversion measurement products which includes

Cannabis E-commerce Support

Support for additional cannabis e-commerce platforms.

Cannabis E-commerce Support

A new event types and parameters

Updated Tag Manager templates

Updated Tag Manager templates.

Redesigned conversion tracking setup page

Redesigned conversion tracking setup page.

Redesigned conversion tracking setup page

Improved website post age-gate traffic event types.

Before

After

Updated deduplication logic.

Note: These updates should not negatively impact existing measurement or campaign performance, but we recommend using the latest pixel for the best results.

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